Local artist showcases his photography at Latino Art Fair

Two young people dressed in colorful folkloric ballad dance outfits smile to the camera.

“Through art, we can see how other people think and live”


On Saturday, May 7, Overture Center will be filled with music and artwork celebrating Hispanic heritage, beginning with the annual Latino Art Fair from 4-6 p.m. in Promenade Hall and Promenade Terrace and culminating with a performance by Chicago-based Mariachi Herencia de México in Capitol Theater.

The Latino Art Fair features 17 talented artists from South Central Wisconsin displaying and selling their artwork, including unique pottery, paintings, prints, dolls, jewelry and more. Photographer Zeus Corona of Lumos Dei Photography Studio in Madison is one of the artists showcasing his work at the art fair.

“I’m excited to exhibit my work in this space and to be a part of this day focusing on Latino art,” said Corona. “We Latino artists have different point of views, styles and tastes, and this a great opportunity to share them.”

Corona has practiced photography for most of his life, but more seriously the last 4-5 years. He received his master’s degree in photography in 2018 through online programs at the University of Rey Juan Carlos and Instituto europeo de estudios empresariales in Spain. His primary focus is portraits, but he has recently been experimenting with landscapes and composites.

He plans to display a variety of photos in his exhibit called “SOY RAIZ,” which will include portraits of young folkloric ballad dancers as well as pictures of classic buildings in downtown Madison.

“The photos of the dancers are some of my favorites,” said Corona. “They show off the detailed and colorful costumes, the roots of our culture.”

Corona likes to experiment with color, so you’ll see both color photos as well as black and white ones. For the building photos, he plays with angles, creating a unique point of view.

The Latino Art Fair also includes youth arts activities and a face painting artist, promising to be fun for the whole family. Entertainment will be provided by the Latino Art Strings Program from Milwaukee, a youth mariachi group that has performed across the country celebrating music from the traditional Mexican culture. Admission is free.

Corona is excited to end the evening with Mariachi Herencia de México’s performance in Capitol Theater at 7:30 p.m. This Latin Grammy-nominated group of young Mexican American musicians has released three highly acclaimed albums with chart-topping debuts on both Billboard and iTunes.

Mariachi Herencia de México will perform songs from their latest album titled “Esencia,” a tribute to the golden age of Mexican Music, including hits like “Cucurrucucu Paloma,” “Los Laureles,” “Besame Mucho,” “Te Traigo Estas Flores,” “Los Mandados” and many more.

The Latino Art Fair is co-presented by the Latino Chamber of Commerce and Latinos Organizing for Understanding and Development (LOUD).

According to Corona, it’s important for people to know diversity and to understand other cultures.

“Through art, we can see how other people think and live,” he said. “Art can help us better understand each other.”

He encourages the entire community to come to Overture Center on May 7 to learn about and celebrate the rich roots of Latino art in culture.

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